We’re looking for a Social Media Manager to join Team PHC!

Overview

  • Role – Social Media Manager
  • Location – Home-based/Remote (UK based only)
  • Contract – Permanent, Part-time (24 hours per week, potentially increasing to full-time in due course)
  • Salary – £26,000-£33,000 FTE per annum, subject to experience (£17,800 – £22,600)
  • Apply – Please send a covering letter and CV to [email protected]
  • Timeline – Applications close Wednesday 27th March 2024. Interviews from Monday 15th April 2024. Immediate start preferred.

Description

Public Health Collaboration (PHC) is a registered charity (1171887 / SC052248) dedicated to empowering people to take control of their health and save the NHS money at the same time. We do this through multiple projects, but at the heart of it all is our passion to help people become healthier and happier.

Our continued growth has led to the need for a Social Media Manager, who will create and manage communications via social media platforms as well as lead on other marketing-related activity. To achieve its mission, the charity must reach, educate and empower as much of the population as possible, with minimal advertising spend – social media is the main channel through which such growth and reach can be achieved.

An ideal candidate would be experienced in creating social media content that cuts through and resonates with the public, picking up on trends, executing across multiple consumer facing platforms, and driving high follower growth through high frequency and content quality.

All are welcome to apply.

Responsibilities

Social media planning – develop a proactive multi-stream, multi-platform programme of activity that engages public and professional audience segments and is built on a variety of sources from key projects, key overall proactive narrative messages, upcoming events, topical media / social media nutrition stories, and other sources.

Content creation – ideate and develop associated content to fulfil plan, utilising both owned digital content (e.g. YouTube talks) to extract key messages as well as using creative initiative to develop bespoke video content and reels that captivate audience, maximise opportunities for viral pick up, land key narrative messages, draw attention to the brand and organisation’s profile and increase followers.

Platform strategy – ensure all content is tailored to maximise engagement with the demographic profile and style of each social media platform, taking lead from platform strategy Reactive plan – ensure ready to respond and play part in nutritional conversations by identifying, developing and gaining approval for topics and developing responses that will be needed.

Campaign management – end to end creation and management of specific campaigns with hard outcomes (e.g. Annual Conference), ensuring secondary objectives of followers/subs and key messages landed are still optimised.

Advertising – develop a test and learn plan to identify where digital advertising is providing valuable returns and should be deployed.

Community management – maintain and develop relationship with target online communities so can share key content at opportune times of year (eg Annual Conference) and develop intimate understanding of audience insights. Participate in conversations that drive engagement with followers on owned channels by responding to queries, utilising approved reactive responses to provide consistent, on brand replies, and utilising synergies with membership audience where possible.

Partnership opportunities – arrange and deliver reciprocal promotions with aligned partners across social media and digital marketing to maximise outreach for brand.

Influencer marketing – maintain agreements with key influencers, identify influencers to build new relationships.

Analytics & reporting – target, measure and monitor key statistics to signal increased reach and engagement i.e. accounts reached, impressions, followers/subscribers, engagement (comments, reactions, shares), ensuring learnings from each activity are taken on and incorporated into planning.

Experience

  • Social media content creation & delivery across Facebook, Instagram, LinkedIn, TikTok, X and others deemed appropriate, that show good understanding of the platform differences and use of appropriate techniques to gain positive results, for either an organisation or own personal account.
  • Digital and print copy development, digital advertising and email marketing experience.
  • It would be desirable if candidates had experience in writing press releases and targeting media.

Skills

  • Highly creative, able to ‘join the dots’ across multiple platforms, messages and influencers to create insightful, compelling content.
  • Strong understanding of the ever-changing social media landscape and principles for navigating it.
  • An eye for detail and the ability to work efficiently.
  • It would be desirable if candidates had an understanding and appreciation of the ‘real food’ and ‘low carb’ community messages and key influencers.

Benefits

  • Flexitime working hours from 8am-8pm between Monday to Friday.
  • 25 days holiday pro-rata with annual carry forward.
  • Auto enrolment pension scheme.
  • Remote working.

Requirements

  • UK-based.
  • Attend regular online team meetings.
  • Adhere to policies and procedures, including data protection and safeguarding training.
  • A professional working environment with a reliable internet connection for taking voice and video calls.

To apply, please email a covering letter and CV to [email protected] by Wednesday 27th March 2024.

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